"Artem's HydroFlex doesn't just set the bar; it is the bar. Australian ingenuity at its finest, this strap combines the luxurious pliability of premium FKM rubber with a sophisticated embossed pattern. It's an obsessive pursuit of perfection that's palpable with every touch, heralding a new era of comfort and elegance for rubber straps, worldwide."

"Artem Straps doesn't just make watch straps; they forge wearable expressions of art and strength. Their latest sailcloth Loop-Less strap for the Omega Speed master is no exception. It's not merely durable; it's designed with a sophistication that elevates the look and feel of your timepiece. With Artem, expect a strap that swiftly conforms to your wrist, exemplifying luxury in every stitch and contour."

“Achieving perfection is hard. Most people, when they’re looking for the perfect strap, either give up in failure or spend big money for an OEM option. When the duo behind Artem straps were on the hunt for the perfect sailcloth strap, they opted for a different way — they made it themselves.”

"Artem's HydroFlex strap encapsulates the essence of innovation and meticulous design. Crafted with a premium FKM rubber base, this strap emerges as the epitome of sporty sophistication. Every detail, conceived with intent, speaks volumes of Artem's dedication to superior craftsmanship. Perfect for the active connoisseur, it promises water resistance, flexibility, and durability, all while maintaining an incredibly comfortable fit."